Gen X UGC Creator · Ontario, Canada

Content that feels like a recommendation from a friend.

I'm Jen, a Gen X Canadian mom of three, sports mom and dog mom. I film where everyday life happens: at home, out in the yard, on walks with my dog and in the car between practices.

I've built and sold three consumer brands, so I understand that great content has to show how your product solves your customer's problem.

Why brands hire me

A creator who has been the brand paying for the content.

Send me your script, or hand me the reins. Either way, I'll shoot, edit and deliver it in whatever format you need.

3
Consumer brands built from zero, all three acquired
250K
Instagram followers grown organically, every post made by me
13+
Years in digital marketing, paid and organic
0 to 6,500
TikTok followers in under 60 days, built on catchy hooks and knowing how the algorithm works

Your product, understood

I take the time to understand your product and the problem it solves before I write a single hook or film a frame.

Real Gen X lifestyle

Three kids, a dog, a sports schedule and a busy kitchen. Your product shows up in a real life that Gen X and busy-parent buyers recognize as their own.

Easy to work with

Fast, efficient and detail-oriented. Clear communication, on-time delivery, and captions and hook variations ready to test.

Portfolio

Sample videos by category.

Tap any video to play with sound.

01

Food, Snacks & Family

Kids' lunches, after-school snacks and the real rush of a busy family kitchen.

Snack brands · Grocery · Meal prep · Kitchen tools
0:50
Lunch prep
Packing school lunches: carbs, protein, sweet treat
0:12
POV
The after-school snack shift
Music: Bensound.com · License code: LPY9WNSWCA7Y2K38 · Artist: Benjamin Tissot
0:16
Kitchen demo
Stand mixer to marshmallow tray
Long-form · 16:9 · YouTube
Homemade Marshmallow Recipe (No Corn Syrup, No Eggs)

A full cooking tutorial from my YouTube channel, Hey, It's Me Jen! Planned, filmed and edited by me, start to finish.

02

Sports Mom & Home

Hockey bags, lawn care and the everyday fixes a busy household actually needs.

Household · Big-box retail · Outdoor & garden · Sports gear
0:31
Product demo
The $6 hockey bag smell fix
0:07
POV
Two hockey kids, one smelly car
Music I Use: Bensound.com/free-music-for-videos · License code: BPDA2WRJ6VCEHWP8 · Artist: Benjamin Tissot
0:29
Lifestyle
Busy mom's lunch break: lawn care edition
03

Tech & AI How-To

Plain-language walkthroughs of AI tools, from a small business owner who uses them every day. Available as short vertical clips or 16:9 long-form walkthroughs.

AI apps · SaaS · Productivity · Consumer tech
0:41
Tutorial
ChatGPT personalizations and prompts
0:46
Tutorial
Using AI so I stop forgetting everything
04

Pet & Beauty

Dog-mom life and simple, real-skin routines.

Pet care & grooming · Pet gear · Skincare · Local spas
0:23
Pet care
Bath time with a small dog
0:10
Skincare
My skin changed at 48
What you get

Delivered the way you need it.

Scripting

Hook, story and call to action written around your brief and your buyer.

Filming & editing

Vertical 9:16 for TikTok, Reels and Shorts, or horizontal 16:9 for YouTube and long-form tutorials. Edited with captions and pacing for the platform.

Hook variations

Alternate openings so you can test what stops the scroll.

Raw footage & usage

Raw clips and paid usage rights available on request.

Work with me

Tell me about your product.

Share the basics and I'll reply within two business days with ideas and a quote.

Category